PragmaBed designed the first foldable bed foundation as an alternative to conventional box‑springs and bed frames. They continued to add innovative products to their catalogue and were quickly carried by retailers across North America, Europe, and Asia. After years of rapid growth, the brand was renewed to position PragmaBed as an expert in the sleep industry.
The logo was redesigned with a friendly bold face and visual system to accompany the primary lock‑up. Features and badges helped organize products by style and size.
Part of the rebranding process included the construction of a new studio space designed for shooting high quality images for use in production and R&D. A digital archive was maintained to represent products consistently over various retail websites. Finally, the PragmaBed website was redesigned to serve as a resource for employees, vendors, and end users.