Revere Meat Co.

Meat industry veterans needed a name and identity to represent their new specialty meat processing and seafood distribution company. We named it Revere, in reverence to the animals, people, and businesses that make up the rich and complicated history of the meat industry in the U.S.

The logo was designed with a customized typeface to hold when stamped, branded, or burned into wood. Printed materials reflected the rustic color palette and textures found in local butcher shops and restaurants, signaling the brand's focus on the end consumer.

Credit

Agency: Primer

Logo

Business System & Website

Style Guide