As new parents, doctors Scott and Jane were keenly aware of the frustrations of families with children seeking dental care. They liked the attentive care of private practices and the convenient hours and services offered by corporate clinics. They decided their new practice could deliver the best of both.
Scott and Jane Orthodontics was chosen as the name of the new practice; informal and approachable for guaranteed smiles. A bold color palette reflected the modern interior design of their new office. The unconventional identity and exceptional service contributed to their becoming instantly recognizable for award-winning care.